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Referral Playbook

Andrej The Freelancer


  • Referrals are the lifeblood of many successful businesses. Leveraging the power of word-of-mouth can transform your studio into a thriving hub of leads and customers.
  • Remember Archimedes’ quote: “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” In the world of business, referrals are that lever.

Site Map:

The Core Four: Warm Outreach; Post Content + Monetize Content; Cold Outreach; Make Ads + Monetize Ads

1. The Core Four 1. Lead Magnet I 2. SEO I 3. Your First 5 Clients I 4. Content Marketing I 5. Cold Outreach I 6. Paid Ads I 7. More, Better, New

2. Lead Getters 1. Referrals I 2. Employees I 3. Agencies I 4. Affiliates

3. Excecution: Open To Goal, I $0–$100M Roadmap

1. The Power of Referrals: A Quick Story

Once upon a time, a business faced a crisis: their ads were shut off. But instead of collapsing, they pivoted to referrals and skyrocketed from being broke to generating $500k/week, eventually establishing the renowned GymLords.

2. Understanding Referrals

What is a Referral?

It’s when someone (the referrer) introduces a potential lead to your business. While anyone can be a referrer, the most impactful referrals often come from satisfied customers.

The Impact of Referrals on Business Growth:

  • Referrals have a higher Lifetime Value (LTGP).
  • They significantly reduce the Customer Acquisition Cost (CAC).
  • When referrals surpass churn, your business experiences exponential growth without additional advertising.
  • If referrals equal churn, you’ll need other advertising strategies to grow.
  • If referrals are less than churn, you’ll need to advertise just to maintain your current customer base.

3. Why Most Businesses Struggle with Referrals

Product Quality:

If your product or service doesn’t meet expectations, referrals will be scarce.

Enhance your product by:

  • Clearly defining the ideal customer and ensuring you’re targeting them.
  • Setting realistic expectations and striving to exceed them.
  • Continuously gathering feedback and iterating on your product or service.
  • Offering clear next steps or additional products/services to keep the customer engaged.

Lack of Proactiveness:

Many businesses simply don’t ask for referrals. Remember, customers need direction. If you want them to refer, guide them.

Case in Point:

PayPal’s referral program, which offered credits to both the referrer and the referred, catapulted their user base from 1 million to 100 million in just six years.

Strategies to Encourage Referrals:

  • Offer one-sided or two-sided referral benefits.
  • Ask for referrals immediately after a purchase.
  • Use referrals as a negotiation tool.
  • Organize referral events or establish ongoing referral programs.
  • Offer special bonuses or incentives for referrals.
  • Match your referral incentives with your core product or service.
  • Consider innovative strategies like personalized gift cards.

4. Conclusion

  • Referrals are a testament to the trust and value you’ve provided to your customers. However, they also represent a risk for the referrer, as their reputation is on the line. Ensure that every referred customer has an exceptional experience.

Action Steps:

  • Analyze your current referral and churn rates.
  • Implement strategies to enhance customer value.
  • Adopt one or more of the referral strategies mentioned above.



Andrej The Freelancer

Crafting Smooth, Stunning Websites: With my team of 5, we deliver buttery-smooth, user-friendly sites you'll love. Reach out to andrew@dee7studio.com