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Cold Outreach Playbook

Andrej The Freelancer
4 min readOct 15, 2023

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Welcome to the world of cold outreach, where we expand beyond our immediate network and tap into the potential of engaging with strangers. This isn’t just about reaching out; it’s about creating meaningful connections from scratch. Let’s dive in!

Site Map:

The Core Four: Warm Outreach; Post Content + Monetize Content; Cold Outreach; Make Ads + Monetize Ads

1. The Core Four 1. Lead Magnet I 2. SEO I 3. Your First 5 Clients I 4. Content Marketing I 5. Cold Outreach I 6. Paid Ads I 7. More, Better, New

2. Lead Getters 1. Referrals I 2. Employees I 3. Agencies I 4. Affiliates

3. Excecution: Open To Goal, I $0–$100M Roadmap I

Understanding Cold Outreach:

  • Cold outreach is like knocking on a stranger’s door. It’s direct, one-to-one, and yes, it’s personal. You’re reaching out to individuals who might never have heard of you or your business.
  • Remember, this strategy is timeless. It worked a century ago, and it will continue to work, regardless of technological advancements. The key ingredient? Human connection.

The Trust Factor:

  • Strangers don’t trust you…yet. That’s the challenge. You’re starting from ground zero, building trust from nothing. It’s different from warm outreach because there’s no prior relationship.

Three Challenges You’ll Face:

  1. Finding Contacts: You need to find people to reach out to.
  2. Getting Attention: Most people will ignore unfamiliar contacts.
  3. Sparking Interest: Even if they listen, they might not care…yet.

Step-by-Step Guide to Cold Outreach:

1. How It Works:

  • Your mission, should you choose to accept it, is to contact individuals one-on-one. This could be through knocking on doors, making phone calls, sending direct messages, or leaving voicemails. Choose your adventure!

2. How to Contact:

  • Building Your Contact List:
  • Scrape Contacts with Software: Use technology to your advantage. Find software that can gather potential leads for you. Test different ones and stick with the most effective.
  • Purchase Lists from Brokers: If you’re willing to invest, you can buy lists of potential leads. Always test a sample first to ensure quality.
  • Manual Search: Good old-fashioned elbow grease. Join groups, communities, and search databases. If they fit your criteria, they’re a potential lead.
  • Action Step: Start by searching for “outbound leads scraping tool” or “database lead scraping.” If budget is tight, begin with manual searches.
  • Pro Tip: Interest groups are goldmines. They’re filled with people actively seeking solutions. If there’s a way to scrape information from these groups, do it.

3. What to Say:

  • Personalization is Key: Your message should feel like it’s coming from a friend. Mention their name, reference something specific about them, and make it personal.
  • Provide Value Fast: Strangers have short attention spans. Offer them something mind-blowing within the first 30 seconds. Make your offer so good they’d feel silly turning it down.
  • Action Step: Research each lead before reaching out. Craft your message and keep it simple and jargon-free.
  • Pro Tip: Simplify your message. The easier it is to understand, the more responses you’ll get.

4. How Much to Do:

  • Increase Your Volume: The more people you contact, the better your chances. Consider automating parts of this process if possible.
  • Follow Up: Don’t stop at one attempt. Follow up multiple times, in various ways. But always respect people’s wishes if they decline further contact.

Pro Tip: If you’re new, observe the best performers in your team. Then, try to double their efforts. More effort equals more chances to succeed.

5. Benchmarks:

  • Know Your Numbers: Track everything. How many calls did you make? How many people responded? How many showed interest? These numbers tell you how you’re doing.
  • Pro Tip: Assign a specific number of leads to each team member per week. Make sure no lead goes unattended.

6. Why Bother With Cold Outreach?

  • It’s stealthy. Your competition won’t see you coming.
  • It’s reliable and less subject to platform changes or compliance issues.
  • It’s hard for others to replicate.

Author Note: Don’t limit your beliefs. With the right strategy, you can scale your outreach massively. Embrace automation and technology to expand your reach.

Daily Checklist for Cold Outreach Success:

  • Who: You and your team.
  • What: Your irresistible offer.
  • Where: Any platform where you can contact people directly.
  • To Whom: Your carefully compiled list of leads.
  • When: Every day. Consistency is key.
  • Why: To engage leads and make sales.
  • How: Through calls, emails, texts, DMs, voicemails, etc.
  • How Much: Aim for 100 contacts per day.
  • How Long: Commit to the long haul. Persistence pays off.

Is your website not performing? Get your FREE website audit checklist here

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Andrej The Freelancer

Crafting Smooth, Stunning Websites: With my team of 5, we deliver buttery-smooth, user-friendly sites you'll love. Reach out to andrew@dee7studio.com