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More, Better New

Andrej The Freelancer
3 min readOct 25, 2023


Welcome to the world of lead generation! As we embark on this journey, let’s explore the three foundational pillars shared by Alex Hormozi: More, Better, and New. These principles will guide us in effectively reaching out to potential clients and making our advertising efforts count.

Site Map:

The Core Four: Warm Outreach; Post Content + Monetize Content; Cold Outreach; Make Ads + Monetize Ads

1. The Core Four 1. Lead Magnet I 2. SEO I 3. Your First 5 Clients I 4. Content Marketing I 5. Cold Outreach I 6. Paid Ads I 7. More, Better, New

2. Lead Getters 1. Referrals I 2. Employees I 3. Agencies I 4. Affiliates

3. Excecution: Open To Goal, I $0–$100M Roadmap

More: Amplifying Our Current Efforts:

Understanding ‘More’: If our current advertising methods are yielding results, the logical next step is to amplify these efforts.

The Rule of 100:

Commit to 100 primary actions every day for 100 consecutive days.

Warm Reach Outs: Aim for 100 reach outs daily.

Methods: Emails, texts, direct messages, calls.

Content Posting: Dedicate 100 minutes daily to content creation.

Release at least one piece of content daily. As proficiency grows, increase output.

Content types: Short videos, long videos, articles, podcasts, infographics.

Cold Reach Outs: Target 100 reach outs daily.

Methods: Emails, texts, direct messages, cold calls, flyers.

Note: Cold advertising typically has lower response rates. Consider automation for efficiency.

Paid Ads: Invest 100 minutes daily in crafting paid ads.

Ad types: Direct response media ads, direct mail, seminars, podcast spots.

Key Insight: The top 0.1% of advertisers on platforms like Facebook test eleven times more creatives than the average. To achieve exceptional results, we must be willing to experiment extensively.

Better: Optimizing Our Efforts:

The Power of Small Improvements: A mere 5% improvement in opt-ins, applications, and scheduling can lead to significant increases in leads.

Weekly Testing Strategy: Test one element per week per platform.

Reasons for this approach:

  • Ensures clarity on what works.
  • Recognizes that changes in one step can influence outcomes in subsequent steps.
  • Forces prioritization for maximum lead engagement.
  • Provides adequate time to gather meaningful data.

Prioritization Tip: Focus on improving the initial steps of the advertising process first, as they often have the most room for enhancement.

New: Venturing into Uncharted Territories:

The Essence of ‘New’: After maximizing the ‘More’ and ‘Better’ strategies, it’s time to explore new advertising avenues.

Diversifying Our Approach: There are countless platforms and methods to advertise. Don’t limit to just one. Always be on the lookout for fresh opportunities.

Criteria for Adopting New Methods: When returns from ‘More’ and ‘Better’ diminish, it’s time to consider ‘New’.

Progression: New placements → New platforms → New core activities.

Action Steps:

  • Maximize ‘More’ and ‘Better’ first.
  • Once returns plateau, explore ‘New’.
  • Measure, scale, and iterate using the ‘More-Better’ approach.


  • Advertising is the art of making the unknown known. We have the tools and strategies; now it’s time to let the world know about our offerings.
  • Embrace the principles of More, Better, and New. Adapt, evolve, and watch our lead generation efforts flourish.



Andrej The Freelancer

Crafting Smooth, Stunning Websites: With my team of 5, we deliver buttery-smooth, user-friendly sites you'll love. Reach out to andrew@dee7studio.com