More, Better New
Welcome to the world of lead generation! As we embark on this journey, let’s explore the three foundational pillars shared by Alex Hormozi: More, Better, and New. These principles will guide us in effectively reaching out to potential clients and making our advertising efforts count.
Site Map:
The Core Four: Warm Outreach; Post Content + Monetize Content; Cold Outreach; Make Ads + Monetize Ads
1. The Core Four 1. Lead Magnet I 2. SEO I 3. Your First 5 Clients I 4. Content Marketing I 5. Cold Outreach I 6. Paid Ads I 7. More, Better, New
2. Lead Getters 1. Referrals I 2. Employees I 3. Agencies I 4. Affiliates
3. Excecution: Open To Goal, I $0–$100M Roadmap
More: Amplifying Our Current Efforts:
Understanding ‘More’: If our current advertising methods are yielding results, the logical next step is to amplify these efforts.
The Rule of 100:
Commit to 100 primary actions every day for 100 consecutive days.
Warm Reach Outs: Aim for 100 reach outs daily.
Methods: Emails, texts, direct messages, calls.
Content Posting: Dedicate 100 minutes daily to content creation.
Release at least one piece of content daily. As proficiency grows, increase output.
Content types: Short videos, long videos, articles, podcasts, infographics.
Cold Reach Outs: Target 100 reach outs daily.
Methods: Emails, texts, direct messages, cold calls, flyers.
Note: Cold advertising typically has lower response rates. Consider automation for efficiency.
Paid Ads: Invest 100 minutes daily in crafting paid ads.
Ad types: Direct response media ads, direct mail, seminars, podcast spots.
Key Insight: The top 0.1% of advertisers on platforms like Facebook test eleven times more creatives than the average. To achieve exceptional results, we must be willing to experiment extensively.
Better: Optimizing Our Efforts:
The Power of Small Improvements: A mere 5% improvement in opt-ins, applications, and scheduling can lead to significant increases in leads.
Weekly Testing Strategy: Test one element per week per platform.
Reasons for this approach:
- Ensures clarity on what works.
- Recognizes that changes in one step can influence outcomes in subsequent steps.
- Forces prioritization for maximum lead engagement.
- Provides adequate time to gather meaningful data.
Prioritization Tip: Focus on improving the initial steps of the advertising process first, as they often have the most room for enhancement.
New: Venturing into Uncharted Territories:
The Essence of ‘New’: After maximizing the ‘More’ and ‘Better’ strategies, it’s time to explore new advertising avenues.
Diversifying Our Approach: There are countless platforms and methods to advertise. Don’t limit to just one. Always be on the lookout for fresh opportunities.
Criteria for Adopting New Methods: When returns from ‘More’ and ‘Better’ diminish, it’s time to consider ‘New’.
Progression: New placements → New platforms → New core activities.
Action Steps:
- Maximize ‘More’ and ‘Better’ first.
- Once returns plateau, explore ‘New’.
- Measure, scale, and iterate using the ‘More-Better’ approach.
Conclusion:
- Advertising is the art of making the unknown known. We have the tools and strategies; now it’s time to let the world know about our offerings.
- Embrace the principles of More, Better, and New. Adapt, evolve, and watch our lead generation efforts flourish.
