Want the full video? Click here to watch the 2 part video series

Mozi Media Content Method

Andrej The Freelancer
4 min readOct 15, 2023

--

Creating compelling content isn’t just about what you say; it’s about catching your audience’s attention and delivering value that keeps them coming back.

Site Map:

The Core Four: Warm Outreach; Post Content + Monetize Content; Cold Outreach; Make Ads + Monetize Ads

1. The Core Four 1. Lead Magnet I 2. SEO I 3. Your First 5 Clients I 4. Content Marketing I 5. Cold Outreach I 6. Paid Ads I 7. More, Better, New

2. Lead Getters 1. Referrals I 2. Employees I 3. Agencies I 4. Affiliates

3. Excecution: Open To Goal, I $0–$100M Roadmap I

Here’s a breakdown of the Mozi Media Content Method for posting content that resonates and engages:

1. Quick Story:

Witnessing others’ success in content creation and brand building can be a game-changer. It’s not just about the income; it’s about the influence and the legacy you build.

2. How It Works:

Pros of Posting Content:

  • Expands your warm audience, making outreach more effective.
  • Enhances the impact of other advertising efforts.
  • Requires only time investment, offering potentially high returns.

Cons:

  • Challenges in personalization.
  • High competition; standing out is tough.
  • Constant need for innovation due to imitation.

3. Content Unit:

  • Understand the “Hook, Retain, Reward” model:
  • Hook: Grab attention with compelling reasons.
  • Retain: Keep them engaged; make them want more.
  • Reward: Fulfill the promise made by the hook.

4. Crafting the Hook:

Objectives:

  • Redirect attention by choosing relatable topics.
  • Craft captivating headlines.
  • Utilize familiar formats.

Strategies:

  • Use recent events, relevant issues, or ongoing stories.
  • Incorporate elements of conflict, novelty, or celebrity.
  • Ensure proximity; make it feel close to home.

5. Retaining Attention:

Methods:

  • Lists: Numbered points or tips (e.g., “7 Ways to Skyrocket Your Sales”).
  • Steps: Actionable sequences (e.g., “5 Steps to a Successful Launch”).
  • Stories: Narratives with valuable lessons or takeaways.

Key is to spark and maintain curiosity.

6. Delivering the Reward:

Value Proposition:

  • Ensure content quality and relevance.
  • Meet or exceed audience expectations.
  • Monitor audience growth as a metric of content effectiveness.

Pitfalls to Avoid:

  • Incomplete or unsatisfactory fulfillment of the hook’s promise.
  • Irrelevant content for the targeted audience.

7. Long vs. Short Content:

Understanding the Difference:

  • Long content contains more “Hook, Retain, Reward” units.
  • Short content is concise but impactful.

Guidance:

  • Start with short content; master the art of engagement.
  • Gradually progress to longer formats, like a comedian going from a 5-minute bit to an hour-long special.

Pro Tip: Aim your content at strangers. It accelerates audience growth, satisfies your current followers, and ensures inclusivity for newcomers.

Remember, the Mozi Media Content Method isn’t just a formula; it’s about understanding your audience’s psyche and delivering value that resonates. It’s a journey from sparking interest to sustaining engagement and, ultimately, building a loyal community. Start with these foundational steps, and watch your content’s impact soar.

Turning Content into Cash

Mastering the Art of Give-and-Take:

  • Embrace GaryVee’s wisdom: Serve…Serve…Serve…Then request. It’s all about the balance of reciprocity.
  • Prioritize value over immediate profit for sustainable growth.
  • My secret? Offer value openly, request discreetly. Your public persona thrives on generosity.
  • Remember, monetization isn’t synonymous with rapid expansion.
  • My formula: For every five posts, four provide value, one is promotional.
  • The golden rule: “Keep giving until they’re ready to take.”
  • My strategy: Public generosity, private requests. Your public image is untainted generosity.

2. The Art of Making a Request:

  • Treat your promotional content like ad breaks in your value show.
  • Two styles: Seamless and Sporadic.
  • Seamless: Blend your promotions with content, but keep the value high. It’s a win-win.
  • Cautionary tale: A friend lost his audience by getting too promotion-heavy. Balance is key.
  • My choice: Embed calls-to-action post-value or at the end. Monitor audience reaction closely.
  • Sporadic: Pure value in most content, with occasional promotional pieces.
  • Lead Magnet Strategy: Offer additional value as a gateway to paid offerings.
  • Direct Offer Strategy: Sometimes, go straight for the sale with a well-crafted offer.
  • Your decision: Choose between seamless or sporadic, and lead magnets or direct offers. Then, focus on delivering value.

3. Amplifying Your Voice:

  • Two paths: Depth-first or Breadth-first.
  • Depth-first: Dominate one platform before conquering others.
  • Breadth-first: Establish a presence everywhere, then optimize.
  • Depth-first Pros: More efficient audience growth, fewer resources needed.
  • Breadth-first Pros: Faster audience spread, easy content repurposing.
  • Choose your path, but remember, quality and consistency are non-negotiable.

4. My Content Crafting Ritual:

  • I’m not just a creator; I’m a business owner. Yet, I’ve found a simple, effective content routine.
  • I source topics from proven strategies, then dedicate two days a month to recording bite-sized and long-form content.
  • Simplicity is key. Start, then evolve.

5. The Hidden Payoff:

  • A real-world scenario: Our paid ads were floundering. The culprit? We’d neglected content creation.
  • Content isn’t just king; it’s the kingdom. Our survey proved it.

6. Seven Nuggets of Wisdom:

  1. Shift from prescriptive to personal narratives.
  2. Audiences need frequent reminders, not constant new teachings.
  3. Start as a big fish in a small pond, then explore bigger waters.
  4. Your top-performing content is a sales tool. Compile, categorize, and utilize it.
  5. Free content keeps paid customers happy.
  6. It’s not about shorter attention spans; it’s about higher content standards.
  7. Manual posting beats pre-scheduling. The immediate feedback keeps you honest.

7. The Debut Post:

  • A personal anecdote about overcoming tech apprehensions for a passion project.
  • The project’s philanthropic angle: free training for charitable donations.
  • The big leap: Launching a website to showcase transformations and attract more participants.
  • Moral: Ignore the naysayers if they’re not your cheerleaders.

8. Metrics That Matter:

  • Growth is good, but rapid growth is better. Monthly checks on follower counts and reach are vital.
  • Growth rate calculation: New gains divided by starting point equals growth percentage.
  • Consistency in content and promotion schedule is key. Set it, follow it, don’t quit.

Is your website not performing? Get your FREE website audit checklist here

--

--

Andrej The Freelancer

Crafting Smooth, Stunning Websites: With my team of 5, we deliver buttery-smooth, user-friendly sites you'll love. Reach out to andrew@dee7studio.com