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Open To Goal

Andrej The Freelancer
2 min readOct 26, 2023


Open to Goal: A Guide to Achieving Your Daily Objectives


Concept Overview: “Open to goal” means committing to work until the goal you’ve set for yourself each day is completed, no matter what.

Site Map:

The Core Four: Warm Outreach; Post Content + Monetize Content; Cold Outreach; Make Ads + Monetize Ads

1. The Core Four 1. Lead Magnet I 2. SEO I 3. Your First 5 Clients I 4. Content Marketing I 5. Cold Outreach I 6. Paid Ads I 7. More, Better, New

2. Lead Getters 1. Referrals I 2. Employees I 3. Agencies I 4. Affiliates

3. Excecution: Open To Goal, I $0–$100M Roadmap

1. Quick Story:

June 2017 Experience:

After a setback, the shift to licensing Gym Launch led to an invitation to an 8-figure event.

Key Insights:

  • Invest in unconventional ideas rather than just courses; this approach skyrocketed revenue from 1M to 16M a month.
  • Implementing advice from a mentor: Scaling flyer distribution from 300 to 150,000 led to significant results.
  • Personal Motto: “I will never let effort be the reason it doesn’t work for me again.”

2. Rule of 100 on Steroids:

“Open to Goal” Concept:

Sales managers set daily goals and work relentlessly until those goals are met.


Commit to specific outcomes each day, surpassing just doing your best.

3. Making It Work:


  1. Early Rising: Wake up between 4–5 am. Pro tip: This means going to bed early.
  2. Immediate Action: Start working right away. No elaborate rituals or routines.
  3. Focused Mornings:

No meetings or interruptions before noon. Dedicate this time to focused work.

Motivational Reminder: When facing low points, remember, “this is where most people stop, and this is why they don’t win.”

4. One-Page Checklist:

Step 1:

Choose your type of engaged lead: Customers, Affiliates, Employees, or Agencies.

Step 2:

Decide between Rule of 100 or Open To Goal. Commit to your daily advertising actions.

Step 3:

Complete the Advertising Daily Checklist:

  • Who: You
  • What: Your Offer or Lead Magnet
  • Where: Platform
  • To Whom: Audience/List
  • When: First 8 Hours
  • Why: Get X Engaged Leads or Lead Getters
  • How: Warm/Cold Outreach, Content, Ads
  • How Much: 100 or Until you hit your goal
  • How Many: # of Follow Ups/Times Retargeted
  • How Long: 100 Days or Until you hit your goal

Step 4:

Persist with this daily action until you can afford to delegate it.

Step 5:

Once you can delegate, target employees as your new lead type and repeat steps 1–4. Scale as needed.

5. Conclusion:

Key Takeaways:

  • Embrace the ‘open to goal’ work ethic.
  • Structure your day to facilitate this approach.
  • Commit to your objectives using the one-page advertising checklist.



Andrej The Freelancer

Crafting Smooth, Stunning Websites: With my team of 5, we deliver buttery-smooth, user-friendly sites you'll love. Reach out to andrew@dee7studio.com