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Andrej The Freelancer
2 min readOct 25, 2023


The Employee Advantage

Employees can be the solution to bottlenecks in sales.

Properly trained employees can amplify lead generation efforts.

Site Map:

The Core Four: Warm Outreach; Post Content + Monetize Content; Cold Outreach; Make Ads + Monetize Ads

1. The Core Four 1. Lead Magnet I 2. SEO I 3. Your First 5 Clients I 4. Content Marketing I 5. Cold Outreach I 6. Paid Ads I 7. More, Better, New

2. Lead Getters 1. Referrals I 2. Employees I 3. Agencies I 4. Affiliates

3. Excecution: Open To Goal, I $0–$100M Roadmap

The Employee Journey: A Quick Overview

From sales to identifying bottlenecks, employees play a pivotal role in streamlining processes.

The Mechanics of Employee-Driven Lead Generation

Employees can be trained to generate leads just as you did when starting.

  • Running ads
  • Creating and posting content
  • Conducting outreach
  • More employees trained in lead generation = More leads = Less work for you.

Key takeaway: A business with trained employees can grow autonomously.

The Wealth Factor: Why Employees are Crucial

  • Employees can often perform tasks more efficiently and effectively than business owners.

Consider two scenarios:

  • Scenario #1: $5M revenue with $2M profit.
  • Scenario #2: $5M revenue with $2M profit but with a streamlined process due to effective employee training.

Rethinking Employee Potential

Old beliefs:

“If you want something done right, do it yourself.”

New perspective:

“If you want it done right, get someone to spend all their time doing it.”

“If I can do it, someone else can do it better.”

“Everyone is replaceable, especially me.”

Strategies for Acquiring Employee Leads

  • Convert customers into potential employees.
  • Utilize both warm and cold outreach methods.
  • Promote job openings through content and paid ads.
  • Leverage employee referrals and external agencies.

Training Employees to Generate Leads

  • Step One: Document processes in a checklist.
  • Step Two: Demonstrate the process to them.
  • Step Three: Have them replicate the process under supervision.
  • Pro Tip: Set short evaluation periods. If an employee isn’t meeting expectations within three weeks, consider letting them go.

Calculating Returns on Employee Efforts

  • Determine cost per engaged lead: Total Payroll / Total Engaged Leads.
  • Calculate Customer Acquisition Cost (CAC) based on engaged leads.
  • Evaluate the Long-Term Gross Profit (LTGP) to CAC ratio.
  • Example: $3.33 per engaged lead from a $100,000 payroll with 30,000 leads.
  • Maximizing Returns: Which Employees to Focus On

Use the 3x rule:

  • If your CAC is more than 3x the industry average, identify the issue.
  • Unqualified leads indicate an advertising problem.
  • Qualified leads not converting indicate a sales problem.

While senior employees have their place, for the purposes of this guide and based on the teachings from Acquisition.com, the focus is on entry to mid-level employees for lead generation.



Andrej The Freelancer

Crafting Smooth, Stunning Websites: With my team of 5, we deliver buttery-smooth, user-friendly sites you'll love. Reach out to andrew@dee7studio.com