Employees
The Employee Advantage
Employees can be the solution to bottlenecks in sales.
Properly trained employees can amplify lead generation efforts.
Site Map:
The Core Four: Warm Outreach; Post Content + Monetize Content; Cold Outreach; Make Ads + Monetize Ads
1. The Core Four 1. Lead Magnet I 2. SEO I 3. Your First 5 Clients I 4. Content Marketing I 5. Cold Outreach I 6. Paid Ads I 7. More, Better, New
2. Lead Getters 1. Referrals I 2. Employees I 3. Agencies I 4. Affiliates
3. Excecution: Open To Goal, I $0–$100M Roadmap
The Employee Journey: A Quick Overview
From sales to identifying bottlenecks, employees play a pivotal role in streamlining processes.
The Mechanics of Employee-Driven Lead Generation
Employees can be trained to generate leads just as you did when starting.
- Running ads
- Creating and posting content
- Conducting outreach
- More employees trained in lead generation = More leads = Less work for you.
Key takeaway: A business with trained employees can grow autonomously.
The Wealth Factor: Why Employees are Crucial
- Employees can often perform tasks more efficiently and effectively than business owners.
Consider two scenarios:
- Scenario #1: $5M revenue with $2M profit.
- Scenario #2: $5M revenue with $2M profit but with a streamlined process due to effective employee training.
Rethinking Employee Potential
Old beliefs:
“If you want something done right, do it yourself.”
New perspective:
“If you want it done right, get someone to spend all their time doing it.”
“If I can do it, someone else can do it better.”
“Everyone is replaceable, especially me.”
Strategies for Acquiring Employee Leads
- Convert customers into potential employees.
- Utilize both warm and cold outreach methods.
- Promote job openings through content and paid ads.
- Leverage employee referrals and external agencies.
Training Employees to Generate Leads
- Step One: Document processes in a checklist.
- Step Two: Demonstrate the process to them.
- Step Three: Have them replicate the process under supervision.
- Pro Tip: Set short evaluation periods. If an employee isn’t meeting expectations within three weeks, consider letting them go.
Calculating Returns on Employee Efforts
- Determine cost per engaged lead: Total Payroll / Total Engaged Leads.
- Calculate Customer Acquisition Cost (CAC) based on engaged leads.
- Evaluate the Long-Term Gross Profit (LTGP) to CAC ratio.
- Example: $3.33 per engaged lead from a $100,000 payroll with 30,000 leads.
- Maximizing Returns: Which Employees to Focus On
Use the 3x rule:
- If your CAC is more than 3x the industry average, identify the issue.
- Unqualified leads indicate an advertising problem.
- Qualified leads not converting indicate a sales problem.
While senior employees have their place, for the purposes of this guide and based on the teachings from Acquisition.com, the focus is on entry to mid-level employees for lead generation.
