Open To Goal
Open to Goal: A Guide to Achieving Your Daily Objectives
Introduction:
Concept Overview: “Open to goal” means committing to work until the goal you’ve set for yourself each day is completed, no matter what.
Site Map:
The Core Four: Warm Outreach; Post Content + Monetize Content; Cold Outreach; Make Ads + Monetize Ads
1. The Core Four 1. Lead Magnet I 2. SEO I 3. Your First 5 Clients I 4. Content Marketing I 5. Cold Outreach I 6. Paid Ads I 7. More, Better, New
2. Lead Getters 1. Referrals I 2. Employees I 3. Agencies I 4. Affiliates
3. Excecution: Open To Goal, I $0–$100M Roadmap
1. Quick Story:
June 2017 Experience:
After a setback, the shift to licensing Gym Launch led to an invitation to an 8-figure event.
Key Insights:
- Invest in unconventional ideas rather than just courses; this approach skyrocketed revenue from 1M to 16M a month.
- Implementing advice from a mentor: Scaling flyer distribution from 300 to 150,000 led to significant results.
- Personal Motto: “I will never let effort be the reason it doesn’t work for me again.”
2. Rule of 100 on Steroids:
“Open to Goal” Concept:
Sales managers set daily goals and work relentlessly until those goals are met.
Principle:
Commit to specific outcomes each day, surpassing just doing your best.
3. Making It Work:
Strategies:
- Early Rising: Wake up between 4–5 am. Pro tip: This means going to bed early.
- Immediate Action: Start working right away. No elaborate rituals or routines.
- Focused Mornings:
No meetings or interruptions before noon. Dedicate this time to focused work.
Motivational Reminder: When facing low points, remember, “this is where most people stop, and this is why they don’t win.”
4. One-Page Checklist:
Step 1:
Choose your type of engaged lead: Customers, Affiliates, Employees, or Agencies.
Step 2:
Decide between Rule of 100 or Open To Goal. Commit to your daily advertising actions.
Step 3:
Complete the Advertising Daily Checklist:
- Who: You
- What: Your Offer or Lead Magnet
- Where: Platform
- To Whom: Audience/List
- When: First 8 Hours
- Why: Get X Engaged Leads or Lead Getters
- How: Warm/Cold Outreach, Content, Ads
- How Much: 100 or Until you hit your goal
- How Many: # of Follow Ups/Times Retargeted
- How Long: 100 Days or Until you hit your goal
Step 4:
Persist with this daily action until you can afford to delegate it.
Step 5:
Once you can delegate, target employees as your new lead type and repeat steps 1–4. Scale as needed.
5. Conclusion:
Key Takeaways:
- Embrace the ‘open to goal’ work ethic.
- Structure your day to facilitate this approach.
- Commit to your objectives using the one-page advertising checklist.
